For coaches & consultants
Sell the expertise, not the hours.
When you sell knowledge, the website's job is to make a stranger trust you enough to book. After that, the interesting question is what you can sell that doesn't consume an hour of your life per unit sold.
Sound familiar
What usually brings people here.
01
The site doesn't establish authority fast enough
A visitor decides whether you're credible in seconds, and a template with a stock photo of a handshake decides it against you.
02
Booking is a friction pile
Every step between 'interested' and 'in your calendar' loses people. Most sites have four more than they need.
03
Your income is capped by your calendar
One-to-one work doesn't scale, and the ceiling is the number of hours you're willing to sell.
04
Nobody finds you except by referral
Referrals are great until they slow down, and by then it's a year too late to start on search.
Our approach
What we'd actually do.
For people selling expertise, in roughly this order.
- 01A site built around proof and specificity rather than adjectives
- 02Booking reduced to the shortest honest path, with the calendar embedded
- 03Content that answers the questions people actually ask before hiring you
- 04A productised offer — an assessment, a tool, a course platform — so income isn't only hourly
- 05Search and AI visibility, so you're the name that comes up in your niche
What it costs
The services that usually apply.
Public starting prices. Which ones you actually need depends on the situation — and often it's fewer than you'd expect.
Business website
from $279
A multi-page site for a real business — what you do, who you are, how to reach you — that looks like this decade.
2–4 weeks
SEO retainer
from $149/mo
Ongoing search work — technical, on-page and content — aimed at the queries that actually bring you customers.
Ongoing · first results in 4–12 weeks
AI search visibility (GEO)
from $199/mo
Get named and cited when someone asks ChatGPT, Perplexity, Gemini or Google's AI Overviews about your category.
Ongoing · first movement in 6–10 weeks
Creator product build
from $1,049
Turn your audience into recurring revenue — a real software product only you could credibly sell them.
6–12 weeks
01
14-day money back
02
Fixed price, in writing
03
You own all of it
04
No lock-in on monthly plans
Questions
Coaches & consultants, answered.
I don't have testimonials yet. Is that fatal?
No. Specificity substitutes for social proof surprisingly well — a page that describes exactly who you help and exactly what changes is more convincing than three vague quotes.
Should I write the content myself?
Ideally the ideas are yours and the writing is ours. Your expertise is the part that can't be outsourced; turning it into pages that rank is the part that can.
What's the smallest thing worth doing?
A single well-built page with a booking link, at $89. If that starts producing calls, everything else is easier to justify.
For coaches & consultants
Tell us where it hurts.
Describe the situation in plain words. You'll get a written reply within 24 hours with what we'd do, what it costs, and which parts aren't worth paying for.
Written reply within 24 hours · No mailing list · contact@decodewithmohit.com